So many of us are not simply in business for the money (though it’s a great motivating factor) but also to make a difference but let’s be honest, being an entrepreneur is hard.
Everywhere you look on social media, you see people growing their brands and becoming influencers. It was stated in a recent study that 84% of marketers said they planned on hiring at least one influencer for a campaign launch in 2017.
I’m sure it comes to no surprise to you that connecting with an influencer or even being an influencer would grow your business tremendously. Unfortunately, there are so many people that take the wrong roads to make the connections and end up growing as slow as molasses rolls (if you don’t know what molasses is, think a snail in a race).
The good news is, I’ve actually made some of the same mistakes, fixed them, and started seeming substantial growth in my business. Let’s chat about them shall we….
1. YOU DON’T PUT IN TIME
Picture this scenario: You are a big time influencer (over 100K followers on social media) and you receive a message from a start-up business/brand/influencer asking to give them a shout out on your account. Would you want to work with you?
What is the value here? You don’t go to work everyday just for Friday to come along and your boss says thank you for your time this week. You would be livid. The same thing goes for connecting with others. Remember, this is a business and you have to treat yourself and others as such.
Avoid this by: Putting in the time
I always recommend my clients start with a list of people they would like to connect with then follow them on social media. Stay active on their account by commenting, sharing, and liking their content.
PRO TIP: Be sure to follow them on your biggest platform to begin showing authority
Another good tip is to join their email list and respond to their newsletters. Let them know how much you love their content and get specific to spark a conversation. Your chances for collaboration will increase substantially.
2. YOUR INITIAL MESSAGE ISN’T APPEALING
Hey Girl! Hey Boo! What’s Up Honey! (gives side eye to these greetings)
I know some of these influencers share a lot of their lives with you and makes you feel as if they are your friend….but their not. What is happening is they are doing a really, really, really good job of marketing to you which makes you feel like you know them.
I have heard this one over and over again in some of my masterminds and groups with other influencers and entrepreneurs. It is a really big issue and an IMMEDIATE red flag and turn off from working with you even if you have a great product or service.
Avoid this by: ALWAYS stay professional
Unless someone has invited to into their home or you are mutual friends, your number goal is stay professional. You’re behavior in all situations is a representation of your brand and yourself.
Sending emails are always a good idea instead of direct message but instant communication is on arise. If you decide that will be your method of contact, still be sure to address the person by their name, tell them why you love them, and the reason for contacting them.
3. YOU'RE TOO LAZY
Another big no-no for collaborations is the automated message. If you are not familiar with what I’m speaking of then that means this doesn’t apply to you and that is awesome.
An automated message is when someone likes a post or follow someone on social media and immediately receive a message in their message about joining their team, promoting their products or services, or anything that is a boost to their business. Making connections should be authentic especially with current digital marketing.
People look for real connections not a computer generated response.
Avoid this by: Not using automated responses
Connect with your audience and anyone that you are trying to collaborate with through organic methods of communication.
4. YOUR NOT ORIGINAL
If you’ve been following me for awhile, you know my word is exceptional. I base all my actions in my life and business around trying to live an exceptional life. That means, anything that I do, I want to be different than the average person and I teach that same thought process to my clients.
Quite frequently, people will send messages discussing what they would like to collaborate on and how it would help them grow their business. Another red flag not to collaborate! Nothing about this message stands out.
Avoid this by: Being different and offer your service
Instead of sending a random email about what the influencer can do for you, talk about what you can do the influencer. Maybe your audience can use their products and you want to promote them for free or you want to write about their service in a upcoming blog post. This is a surefire way to not be average, stand out, and easily get a collaboration. Easy right?!
5. YOU ARE NOT CLEAR
When you are finally ready to connect and collaborate, it is important for you to know what you want from the influencer. A great way to not guarantee a collaboration is to reach out to someone and ask them to come up with some ideas for the collaboration.
Yes, it is super thoughtful that you want to connect with someone but, again, this is a business. You don’t want to waste the persons time especially if they are willing to collaborate with you.
Avoid is by: Being intentional
Do you want someone to do a joint webinar with you discuss tips on the perfect eyebrow? Maybe you want to reach their audience by allowing you to blog on their website? Let them know up front what you want which makes it easier for them to say yes.
Collaborations can not only grow your business but also grow your community of friends. There is nothing more important than connecting with other like-minded individuals.
Don’t let mindset traps or the limits that you put on yourself to grow your business. There’s nothing impossible. You just need to put your mind to it and make it happen.
HAVE YOU TRIED TO COLLABORATE WITH SOMEONE BUT WAS UNSUCCESSFUL? IF SO, DID YOU GIVE UP OR DID YOU TRY AGAIN? DO YOU HAVE ADDITIONAL TIPS THAT I CAN ADD TO THE LIST?
LETS TALK IN THE COMMENTS BELOW!
Have you heard a great way to make some extra cash (or full-time cash) is by building your own brand? Well, that’s true. Influencer marketing is the on of the most effective ways for brands to get their products seen.
Why is that? Because influencers like Kim Kardashian, Shayla, and all have built a tribe that trust their opinion. Think about, what’s the number one reason you will go purchase a product, stay at a hotel, or visit a restaurant without checking Yelp, Trip Advisor, or Google for reviews?
Did you say if someone told you about it? Ding, ding! You would be right. Word of mouth is still the best method of marketing as you don't have to build that trust factor.
Research says someone needs to see or hear about you at least 7 times before they decide to spend their money with you. Having word of mouth cuts that down to nearly nothing so that’s why influencers are so important.
If this is a marketing that you’re trying to jump into (I highly recommend it) then you want to make sure you have a tribe behind you. Please don’t think you can start posting today on Youtube, Facebook, or Instagram and get sponsors with 10 followers.
Data is going to be your best friend (yep, I know you thought you were through with data after school but nope! Turns out those classes were valuable!) !
So I’m sure you’re thinking…Amber get on with it, what do I need to do? Great question! Here are the steps you can use to build your following and break into the influencer market.
1. Pick Your Niche
This is the very same thing I tell any client that’s starting a business, find your niche. Being a influencer is a business because you are building your brand. Think about what you are an expert in? Is it fashion, home decor, picking the right car for your lifestyle?
Whatever it is, do that an stick with it. The key here is for you to be expert in this area.
2. Know Your Audience
Now that you know what you want to talk about, think about who will this information be most valuable for? If you decide you want to talk about fashion, who will be most interested in the fashion you cover? Will you gear it towards stay at home moms, millennials, or high school students? It doesn’t matter the audience, just know that your brand won’t be for everyone and that is what you want.
When someone thinks of “fashion on a budget” and that is your niche, you want to be the first name they think of not just someone that does fashion. Make sense?
3. Be Where They Are
Instagram is a great platform to join as it has over 500 million users but if your audience is mostly on Twitter, you won’t necessarily see the growth and engagement you want. Know where you audience is hanging out and go there.
Expert Tip: Don’t try to be on all social media platforms at once. Start with 2-3 platforms and grow your following there before adding on extra mediums.
4. Content Content Content
Now that you have your niche and your audience, what are you going to lead them to? Content is going to get your audience hooked and continuously coming back (think customer acquisition and retention). I can’t stress how important it is for your customers to continue to come back to your channel.
Creativity is very important to catch your audience attention but value and consistency is most important. Think why would someone want to follow my account? What value will they receive?
5. Make a Plan
Create a content strategy. It is important to not post just to post because it is the thing you think you need to do. You need to create a strategy for at least 2 or 3 months. This planing makes it easier for you to keep up with your goals and makes content creations a no brainer.
6. Stay Consistent
I know it is easy to try something for weeks and still not see the results you thought you would see and give up but that is not the answer. When I first started on my entrepreneurship journey, I would post constantly only to yield small results.
It wasn’t until months into my journey that I started to get recognized and just about all my connections said they “seen me” posting on social media.
After you’ve starting to build a following, start reaching out to others in your industry for collaborations. Locate 10-15 influencers that will compliment your brand to see if they would be interested in collaborating on a webinar, live event, or workshop.
Expert Tip: Get to know the influencer first before pitching them a collaboration idea. Join their email list and reply to their emails, leave comments on their blog or social media posts, or go to an event that they would be at to meet them in person.
If you can’t meet in person, after a few interactions, reach out to them to see if they would be interested in hopping on Skype to chat.
Remember to always talk about how you can be of service to them and not immediately discussing what you want from them. Seriously, this information alone will take you a llllllllllllooooooonnnnnnnnggggggg way.
8. Shamelessly Promote Yourself
Because how else do you think I’m going to find out about you. I absolutely love following influencers and I tend to purchase a lot of things that they suggest but I would never know about them if they didn’t promote themselves.
Yes, yes, I know about your fear of getting out there and not wanting to show your face because your not sure of what people will think about you but here’s the thing….who cares?! Your goals don’t care about your feelings.
Your dreams won’t come true if you bury them. So listen when I say, your fear is costing you time and money. If you are anything like me, when it comes to my money, I don’t play. Stop playing around, procrastinating, and making excuses. You’re fear of starting won’t get you there any faster.
Start implementing these steps to and you’ll start seeing results in your following and possibly get some cash along with way. Remember to always nurture your tribe.
HAVE YOU THOUGHT ABOUT BECOMING AN INFLUENCER? IF SO, WHAT HELD YOU BACK? IF YOU ARE AN INFLUENCER, WHAT ELSE CAN I ADD TO THIS LIST?
CHAT WITH ME IN THE COMMENTS BELOW!
Last week I went to an event with Tony Robbins and Gary Vee. It's one of my things to do each month to ensure I'm meeting other like-minded individuals. I learned so much while there and met a few people that I connected with.
There a several takeaways I would like to share with you over this month but one in particular stood out to me.
Gary Vee talked about social media and utilizing it for your business. It got me to thinking about how I use social media and complaints I have heard from several clients.
If you're not seeing the results you want to see in your business, have you thought that you should may decrease your social media?
Whoa?! Sounds cray, cray huh?!
If you think about it, why are you really using social media? Is it because that's what someone told you to do? Did you just follow everyone else?
Now don't get me wrong, social media is super fun and a great way to connect with others but is it really doing what you want it to do for you in your life and/or business?
Confused? I'm sure you are (sorry about that) so here are my recommendations on how to decrease your social media.
After watching, let me know if this is something you have implemented in your business.
Have you increased your social media and it worked perfectly? Does social media help or hurt you? Do you have any idea what you're doing on social media (this was TOTALLY me)?
Share as little or as much as you feel comfortable but I would love to chat with you more about marketing on social media for your business.
Remember, to be exceptional you must do exceptional things.
Chat with me in the comments below!
Thanks a million! See you in the comments!
"While you're sleeping, I'm hustling"
"Things may come to those who wait, but only the things left by those who hustle"
Society or let's say social media has taught us that hustling is the only way to be successful no matter what the cost. No sleep is a good thing when it comes to entrepreneurship right?
I must admit, I started out taking those words very literally (yes, I know...what was I thinking?). I would stay up all night and wake about 3 hours later to start it all over again. How many of you know that it quickly caught up with me.
It came to a point where I had to step outside of myself to see that I was being easily angered, frustrated, and transitioning into another person. That's totally not my personality and to be honest if felt icky.
I had to take a break. A MAJOR break because I realized I was burnt out (insert gasp here).
Now as a therapist and coach, you would think I know better right? I mean this is the stuff that I talk to my clients about alllll the time. Well, I hate to break it to ya but I'm human and I have my struggles.
I would counsel during the day and coach at night all while trying to make sure I'm keep up with all the other things in my life (fitness, health, friendships, my marriage, etc) and it simply got to be too much.
The shocking thing is I didn't notice my burn out. I just happened all of a sudden. I just woke up one day and said I'm tired. LOL! Crazy huh?! I know, and I've never experienced anything like it but in a way I'm glad I did. Now I can speak more about burn out from experience with my clients (there's always a bright side of things).
It's very typical of a high achiever to not notice signs of burnout. We are so passionate about what we do, so driven to be successful and help others that we tend to overlook the long hours and strenuous workload.
Luvvie recently tweeted:
Can we give her a hand clap for this?! I could not have said it better myself!
All this on social media about #teamnosleep or "while they sleep, I'm grind" is not what you should buy into. If you've found yourself here currently or before then you know exactly what I'm talking about. I'm back now and I feel more revived than ever.
How did I do it? Thinking you might be here too? Not sure if you really are struggling from burn out or something else? Let's chat!
1. Determine if it's really a burnout or simply a matter of restructure
Signs of burnout included...
- Insomnia - In the beginning, you may have trouble falling asleep or staying asleep during the week. In the latter stages, insomnia may turn into a persistent, nightly ordeal i.e. as exhausted as you are, you can't sleep.
- Anxiety - You may experience mild symptoms of tension, worry, and edginess. As you move closer to burnout, the anxiety may become so serious that it interferes in your ability to work productively and may cause problems in your personal life. We really don't want that!
- Depression - Initially you may feel some sadness, occasionally hopeless, and you may experience feelings of worthlessness and/or guilt. At its worst, you may feel trapped or severely depressed. If it gets worse, it's time to seek professional help.
- Anger - Signs of anger could include interpersonal tension and irritability that may turn into angry outbursts and serious arguments at home and in the workplace.
- Chronic Fatigue - In the early stages, you may feel a lack energy and feel tired most days. In the latter stages, you feel physically and emotionally exhausted, drained, and depleted, and you may feel a sense of dread for what lies ahead on any given day.
There are more signs of burnout but if none of the signs resignates with you, it could be something as simple as scheduling. Think about restructuring your day with most of your difficult task in the morning and lighter things in the afternoon.
2. IF IT IS BURNOUT, TAKE A BREAK!
Take a real break. Not a break with your laptop or constantly checking your phone but a break without those devices that keep your focused on the business.
Go to a coffee shop (check me out below with my coffee...lol) and read a book, watch a funny movie, have a day of pampering at the spa, or simply go window shopping. All these activities are great ways for you to take your mind of the business and get back to filling your cup.
3. Make some changes
When you come back from your break, you don't want to enter the same cycle. It's time to make some changes.
Think about those late nights or crazy days you have. Maybe you're trying to do it all yourself. If so, then it's time to think about hiring an assistant. Now I know if you're just starting out, you may think that hiring someone is not in your budget but trust me, you need the help.
There are virtual assistants that work for a minimum fee per hour. Figure out how you can hire someone for an hour or two a week to start and allow them to handle big things that stress you out. As your business continues to grow, you can increase the hours.
This may not be your answer but whatever it is, you are definitely going to need a change. What is it that you need to change to make you sure burnout doesn't happen again? Figure that out and get to changing.
Don't allow your "hustle" prevent you from doing your very best and showing up when you need to for your business and yourself.
HAVE YOU EVER EXPERIENCED BURNOUT? IF SO, HOW DID YOU HANDLE IT? IF NOT, DO YOU THINK YOU ARE EXPERIENCING IT NOW? LET ME KNOW BELOW.
Lately I have been getting the same question over and over again.
“How do I create consistent income?”
I absolutely love this question because I once asked the same question. I had no idea how people were consistently making income every month. Was I doing something wrong? Was it something just for the “lucky ones”? Did my audience not like me?!
Nope! I just wasn’t doing what I needed to do for my income to be consistent.
In today’s post, we’re talking about seven different ways that you can use to keep the moolah rolling in (I see that smile). So, if you want to increase your sales on a consistent schedule then hop aboard this ride and let’s get to it.
1. Not Using Pinterest to Attract Your Audience
Hands down, most businesses do not even think about using Pinterest to for their business but Pinterest is like the new Google. Whenever someone is searching for an idea or inspiration, Pinterest is their first stop.
Whenever I’m looking for a new recipe or trying to plan something to wear for my girls night out (love those), it’s my go-to, so why wouldn’t I use it for my business?
Next to Instagram (I convert a lot of my audience from Instagram. Find out more about it here), Pinterest brings in my second large traffic and boost my subscribers.
If you’re not already using Pinterest, it’s a great time to get started.
Create your Pinterest “business” account
You can open a personal account as well as a business account. Be sure to set up the business account.
Craft your board based on your niche
Your business can’t be for everyone. And it shouldn’t be! Really niche down on what you do so that you can attract your ideal audience.
This is so important as you don’t want to have followers that aren’t interested in purchasing from you simply because they aren’t interesting in what you provide, amiright?!
Your goal is to attract your ideal market so that it’s easy to convert them into consumers.
Create boards that will attract your ideal audience
If you’re not familiar with Pinterest, it allows you to create multiple boards to categorize your interest. This is a great opportunity to attract your ideal audience based on topics that relate to your business.
BUT WAIT...THERE’S MORE….
You can also boost your Pinterest SEO (I know, you’re probably like Pinterest has SEO?!).
Be sure to use keywords that your ideal audience would use when searching for something related to your business. For example, most of my audience is seeking tips on entrepreneurship, productivity, and blogging. Since I know that, I use that to my advantage and label my boards with those keywords.
Yeppers! You can call it a win-win for you.
2. Overlooking Affiliate Marketing
Affiliate marketing is one of the easiest ways to bring in passive income. Did I just say easy?!
Welllll it’s not so easy that all you have to do is sign-up and start making money but when you are strategic about what you share, it makes it easy.
I never recommend anything to my audience that I don’t use or wouldn’t use myself and I recommend you do the same. You want to make sure your audience trusts and believes in your recommendations.
If you think you want to get into affiliate marketing, first determine who you would like to promote. Think about your email provider, your website platform, or any software you use to run your business and get approval to become an affiliate for them
You will receive a special code that you can give your audience to use when you recommend certain products. Each company is different but you will receive a certain percentage of each sale.
It’s truly passive income, m’friend!
3. Thinking Online Courses are a Fad
Not true! Online education is a billion dollar industry and it’s a great time for you to be apart of it.
Niche down on one particular area of your business and teach it in a course format.
First, you want to identify the topic you want to teach and break it down into different modules. You want to be sure your audience can digest the information without being overwhelmed.
Afterwards, create your slides for your audience to follow along with and begin recording your course.
Here’s the equipment I use for recording:
Keynote or Powerpoint
Audio Recording: Audio Technica ATR2100
It really can be as simple as record, upload, and sell. Start mapping out your course now.
4. Randomly Posting with No Intentions
Does this sound familiar? You may fall into this category if you have ever found yourself posting just to post.
You may have read somewhere that you need to post a certain number of times a day. If you followed that, you may post to stay on schedule but without a purpose.
Make sure you are posting with a purpose.
Each post you have should relate to an offer, but hold on my friend! Before you start to go post crazy, I’m not saying every post should be an ask. What I’m saying is you need to be aware of your next offer.
Once you know what you want to offer, it’s much easy to create content and add value.
Related: Grow Your Instagram Followers
5. Undermining Your Skills
How many times have you secretly said to yourself:
“I’m not an expert” or “No one wants to learn anything from me”
STOP IT! You have great talents that many will gladly pay you for. Think about a particular talent you have or something you have learned. It can be knowledge about a program, how to decorate, or even advice about purchasing a car or home.
These are things people would love to know about. It doesn’t matter if there are other people teaching the same thing. There are billions of people in this world which leaves you with a ton of potential clients.
Offer your teaching as a one-on-one consulting service or as group consulting. I offer something very similar to my clients that prefer the group coaching method. Find out more about it here.
If you’re not interested in a group method, you can structure your business model in many different ways. Start with one-on-one consulting and determine if you like it. If not, alter your offering to fit your preference.
6. Not Creating a Physical Product
Didn’t think about this one did ya?!
No this doesn’t have to be something super complex or even something that needs a lot of thought. You can create something yourself or order in bulk.
Several entrepreneurs do this exact same thing to keep income coming in.
Here are some options for products:
Pens + Pencils
Find products that complement your business and that will add value to your audience.
7. Forgetting to Use More Funnels
If you want to make more consistent income, sales funnels are the way to go. No matter what you have heard about sales funnels, they are truly effective when used correctly in your business.
Determine what product that you want to “funnel” and set up the email to get it going.
Your main goal is to provide value to your audience based on a particular topic.
For example, you may want to sell your workshop on creating graphic designs with Canva. Your first couple of emails would be value packed with information about Canva and how you can create images similar to those in Photoshop.
What makes it a funnel is the next couple of emails where you share your own personal experience and your turning point after learning about Canva and the available options they offer. In those emails, you also start introducing your product as the logical next steps that helped you improve.
Sounds great, eh?!
That’s exactly why you should try it when creating consistent income.
Wondering how you get people in your sales funnel? They automatically are placed in once they opt-in to your freebie that is related to this funnel. I have ConvertKit deliver my freebie with a personal message that is packed with value.