Lately I have been getting the same question over and over again.
“How do I create consistent income?”
I absolutely love this question because I once asked the same question. I had no idea how people were consistently making income every month. Was I doing something wrong? Was it something just for the “lucky ones”? Did my audience not like me?!
Nope! I just wasn’t doing what I needed to do for my income to be consistent.
In today’s post, we’re talking about seven different ways that you can use to keep the moolah rolling in (I see that smile). So, if you want to increase your sales on a consistent schedule then hop aboard this ride and let’s get to it.
1. Not Using Pinterest to Attract Your Audience
Hands down, most businesses do not even think about using Pinterest to for their business but Pinterest is like the new Google. Whenever someone is searching for an idea or inspiration, Pinterest is their first stop.
Whenever I’m looking for a new recipe or trying to plan something to wear for my girls night out (love those), it’s my go-to, so why wouldn’t I use it for my business?
Next to Instagram (I convert a lot of my audience from Instagram. Find out more about it here), Pinterest brings in my second large traffic and boost my subscribers.
If you’re not already using Pinterest, it’s a great time to get started.
Create your Pinterest “business” account
You can open a personal account as well as a business account. Be sure to set up the business account.
Craft your board based on your niche
Your business can’t be for everyone. And it shouldn’t be! Really niche down on what you do so that you can attract your ideal audience.
This is so important as you don’t want to have followers that aren’t interested in purchasing from you simply because they aren’t interesting in what you provide, amiright?!
Your goal is to attract your ideal market so that it’s easy to convert them into consumers.
Create boards that will attract your ideal audience
If you’re not familiar with Pinterest, it allows you to create multiple boards to categorize your interest. This is a great opportunity to attract your ideal audience based on topics that relate to your business.
BUT WAIT...THERE’S MORE….
You can also boost your Pinterest SEO (I know, you’re probably like Pinterest has SEO?!).
Be sure to use keywords that your ideal audience would use when searching for something related to your business. For example, most of my audience is seeking tips on entrepreneurship, productivity, and blogging. Since I know that, I use that to my advantage and label my boards with those keywords.
Yeppers! You can call it a win-win for you.
2. Overlooking Affiliate Marketing
Affiliate marketing is one of the easiest ways to bring in passive income. Did I just say easy?!
Welllll it’s not so easy that all you have to do is sign-up and start making money but when you are strategic about what you share, it makes it easy.
I never recommend anything to my audience that I don’t use or wouldn’t use myself and I recommend you do the same. You want to make sure your audience trusts and believes in your recommendations.
If you think you want to get into affiliate marketing, first determine who you would like to promote. Think about your email provider, your website platform, or any software you use to run your business and get approval to become an affiliate for them
You will receive a special code that you can give your audience to use when you recommend certain products. Each company is different but you will receive a certain percentage of each sale.
It’s truly passive income, m’friend!
3. Thinking Online Courses are a Fad
Not true! Online education is a billion dollar industry and it’s a great time for you to be apart of it.
Niche down on one particular area of your business and teach it in a course format.
First, you want to identify the topic you want to teach and break it down into different modules. You want to be sure your audience can digest the information without being overwhelmed.
Afterwards, create your slides for your audience to follow along with and begin recording your course.
Here’s the equipment I use for recording:
Keynote or Powerpoint
Audio Recording: Audio Technica ATR2100
It really can be as simple as record, upload, and sell. Start mapping out your course now.
4. Randomly Posting with No Intentions
Does this sound familiar? You may fall into this category if you have ever found yourself posting just to post.
You may have read somewhere that you need to post a certain number of times a day. If you followed that, you may post to stay on schedule but without a purpose.
Make sure you are posting with a purpose.
Each post you have should relate to an offer, but hold on my friend! Before you start to go post crazy, I’m not saying every post should be an ask. What I’m saying is you need to be aware of your next offer.
Once you know what you want to offer, it’s much easy to create content and add value.
Related: Grow Your Instagram Followers
5. Undermining Your Skills
How many times have you secretly said to yourself:
“I’m not an expert” or “No one wants to learn anything from me”
STOP IT! You have great talents that many will gladly pay you for. Think about a particular talent you have or something you have learned. It can be knowledge about a program, how to decorate, or even advice about purchasing a car or home.
These are things people would love to know about. It doesn’t matter if there are other people teaching the same thing. There are billions of people in this world which leaves you with a ton of potential clients.
Offer your teaching as a one-on-one consulting service or as group consulting. I offer something very similar to my clients that prefer the group coaching method. Find out more about it here.
If you’re not interested in a group method, you can structure your business model in many different ways. Start with one-on-one consulting and determine if you like it. If not, alter your offering to fit your preference.
6. Not Creating a Physical Product
Didn’t think about this one did ya?!
No this doesn’t have to be something super complex or even something that needs a lot of thought. You can create something yourself or order in bulk.
Several entrepreneurs do this exact same thing to keep income coming in.
Here are some options for products:
Pens + Pencils
Find products that complement your business and that will add value to your audience.
7. Forgetting to Use More Funnels
If you want to make more consistent income, sales funnels are the way to go. No matter what you have heard about sales funnels, they are truly effective when used correctly in your business.
Determine what product that you want to “funnel” and set up the email to get it going.
Your main goal is to provide value to your audience based on a particular topic.
For example, you may want to sell your workshop on creating graphic designs with Canva. Your first couple of emails would be value packed with information about Canva and how you can create images similar to those in Photoshop.
What makes it a funnel is the next couple of emails where you share your own personal experience and your turning point after learning about Canva and the available options they offer. In those emails, you also start introducing your product as the logical next steps that helped you improve.
Sounds great, eh?!
That’s exactly why you should try it when creating consistent income.
Wondering how you get people in your sales funnel? They automatically are placed in once they opt-in to your freebie that is related to this funnel. I have ConvertKit deliver my freebie with a personal message that is packed with value.