Yo! Yo! Yo! Have you don’t seen your business grow?
Rhyming skills need a little work? Maybe just a tad.
I’m here today to talk about some of the reasons you haven’t seen your business grow. You know, like, if you haven’t made any money all month or your audience is slowly creeping in size, then this might be you. Disclaimer: I want you to know that I have been here too so if you fall into one (or all) of these categories it’s okay. The good thing is you’re trying to recognize how you can do better, and that’s the important part.
Enough of my rambling, let’s get to it shall we?!
You’re not focused on the right things
Squirrel! When starting a business, there are a million different things that catch your attention and shift your focus. You need to respond to emails, comments on social media, get a website, write blogs, create graphics, be more visible, and the list goes on.
Though all of these things are important, they aren’t all important at the same time. For you to run a successful business, you have to find your focus and stay there. What is it that you need to work on? Write out all the things that you need to do in your business and prioritize from there. Take the top 3 and focus your attention there.
You don’t do enough shameless promotion
I’m a so guilty of this when starting my business. OMG! I use to be “afraid” of what people would think if what I was offering wasn’t good. Or what if I did it the wrong way, people would laugh and judge me. I final got to the point that I didn’t care. When trying to grow your business, you can’t dwell on what other people will say (or what you think they will say). Fear is a very common root cause of your business not growing.
Fear manifest itself in many different forms. Identify what’s holding you back from the next level in your business and ask yourself:
Will taking this step be detrimental to me or my family? If the answer is no, then get to it.
You aren’t making enough connections
Have you ever heard the saying, “it takes a village to raise a child”? Well, if you haven’t, now you have. Hahaha! Either way, the message is the same for your business. You will grow your business a lot faster when you have connected with other like-minded individuals and businesses.
It’s beneficial to get in front of someone’s audience and have them promote you and your business. It’s the best way to market yourself because the trust factor is already there which puts you ahead of someone with the same service that is running a Facebook Ad.
Before trying to connect with someone, think about ways they would benefit from connecting with you too. It has to be a two-way street. Don’t just think people will support you for the simple fact that you need support.
Talk to them and build a rapport. Not only will you most likely find that supporting each other is helpful, but you will most likely create a business bestie. Natalie (one of my business besties) over at Strategist Cafe wrote a great article on qualities of a business bestie.
You’re not active on social media
Does this sound like you? Do you post something on social media then disappear? You are completely missing out on building engagement with your audience which is what will help grow your business. People connect with people, especially if you have a service-based business.
Hang around after you post about 10-15 minutes to be available to answer questions or respond to comments. If you’re working a 9-5, try posting around times you have the availability to respond so that you don’t miss those rapport building opportunities.
You really think “solo” is the way to go
Going back to what I said earlier about networking with people, it's a great way to build your business. Being solo in your thinking and your actions is equally as wrong. One of my biggest mistakes when starting my business was thinking that I could do it all.
To truly grow a business successfully, you will have to delegate some of those tasks that are non-revenue generating activities. For example, responding to each inquiry that you receive in your inbox could be a non-revenue generating activity, as oppose to hosting a webinar or creating a course that will yield you hundred even thousands of dollars should have your focus.
Hiring a virtual assistant for $20 a week would be way more cost-effective so you can focus on higher priced items.
You continue to think average
Yep! I said it because it had to be said. Your average way of thinking will get you in a whole lot of trouble. "Eso no es bueno" (the only few words I remember from taking Spanish in college, eek!). In other words, that’s not good. Picture it (in Sophia’s voice)...
You get a weekly email from one of your favorite people asking you to respond to one of their questions or you’re in a Facebook group that you adore and the host asks a question. The average person wouldn’t take the time to respond or think something like: “they would never respond to me”. While the exceptional person does exactly what was asked.
I have won so many FREE (yes, that’s right FREE) business consultations and grew connections with some people I’ve always wanted to work with simply because I took the time to respond. Don’t allow the average-person mindset hold you back from growth.
You don’t know your target market
One of the most common mistakes people make when starting a business. If you are trying to talk to everyone in your business, you’ll wind up talking to no one. Stop thinking your business is for everyone because it’s not.
Really understand who you’re talking to and target those people. Hang out where they hang out. For example, are they on Snapchat instead of Facebook? If so, you need to be killing it on Snapchat. Get the picture?
You invest in the WRONG things
This goes back to the average way of thinking. I find it very often when talking to my clients that they just bought a purse on sale, 50% original pricing. What will that purse bring you in return? Yes you may be the hottest thing that walks in the door, but your business still will be a hot mess.
Stop investing in those lattes at Starbucks and invest in yourself and your business. Once your business begins to grow then you’ll have the freedom to splurge on anything you want. Hands down a coach is the way to go when you need to grow your business.
If you feel that you can’t afford a one-on-one with a coach, try joining their group sessions or courses that they offer. That’s a much cheaper option but you'll still get you some results. Even if you don’t find someone in particular that you want to work with, there are options like: Udemy, Masterclass, Skillshare