Have you heard a great way to make some extra cash (or full-time cash) is by building your own brand? Well, that’s true. Influencer marketing is the on of the most effective ways for brands to get their products seen.
Why is that? Because influencers like Kim Kardashian, Shayla, and all have built a tribe that trust their opinion. Think about, what’s the number one reason you will go purchase a product, stay at a hotel, or visit a restaurant without checking Yelp, Trip Advisor, or Google for reviews?
Did you say if someone told you about it? Ding, ding! You would be right. Word of mouth is still the best method of marketing as you don't have to build that trust factor.
Research says someone needs to see or hear about you at least 7 times before they decide to spend their money with you. Having word of mouth cuts that down to nearly nothing so that’s why influencers are so important.
If this is a marketing that you’re trying to jump into (I highly recommend it) then you want to make sure you have a tribe behind you. Please don’t think you can start posting today on Youtube, Facebook, or Instagram and get sponsors with 10 followers.
Data is going to be your best friend (yep, I know you thought you were through with data after school but nope! Turns out those classes were valuable!) !
So I’m sure you’re thinking…Amber get on with it, what do I need to do? Great question! Here are the steps you can use to build your following and break into the influencer market.
1. Pick Your Niche
This is the very same thing I tell any client that’s starting a business, find your niche. Being a influencer is a business because you are building your brand. Think about what you are an expert in? Is it fashion, home decor, picking the right car for your lifestyle?
Whatever it is, do that an stick with it. The key here is for you to be expert in this area.
2. Know Your Audience
Now that you know what you want to talk about, think about who will this information be most valuable for? If you decide you want to talk about fashion, who will be most interested in the fashion you cover? Will you gear it towards stay at home moms, millennials, or high school students? It doesn’t matter the audience, just know that your brand won’t be for everyone and that is what you want.
When someone thinks of “fashion on a budget” and that is your niche, you want to be the first name they think of not just someone that does fashion. Make sense?
3. Be Where They Are
Instagram is a great platform to join as it has over 500 million users but if your audience is mostly on Twitter, you won’t necessarily see the growth and engagement you want. Know where you audience is hanging out and go there.
Expert Tip: Don’t try to be on all social media platforms at once. Start with 2-3 platforms and grow your following there before adding on extra mediums.
4. Content Content Content
Now that you have your niche and your audience, what are you going to lead them to? Content is going to get your audience hooked and continuously coming back (think customer acquisition and retention). I can’t stress how important it is for your customers to continue to come back to your channel.
Creativity is very important to catch your audience attention but value and consistency is most important. Think why would someone want to follow my account? What value will they receive?
5. Make a Plan
Create a content strategy. It is important to not post just to post because it is the thing you think you need to do. You need to create a strategy for at least 2 or 3 months. This planing makes it easier for you to keep up with your goals and makes content creations a no brainer.
6. Stay Consistent
I know it is easy to try something for weeks and still not see the results you thought you would see and give up but that is not the answer. When I first started on my entrepreneurship journey, I would post constantly only to yield small results.
It wasn’t until months into my journey that I started to get recognized and just about all my connections said they “seen me” posting on social media.
After you’ve starting to build a following, start reaching out to others in your industry for collaborations. Locate 10-15 influencers that will compliment your brand to see if they would be interested in collaborating on a webinar, live event, or workshop.
Expert Tip: Get to know the influencer first before pitching them a collaboration idea. Join their email list and reply to their emails, leave comments on their blog or social media posts, or go to an event that they would be at to meet them in person.
If you can’t meet in person, after a few interactions, reach out to them to see if they would be interested in hopping on Skype to chat.
Remember to always talk about how you can be of service to them and not immediately discussing what you want from them. Seriously, this information alone will take you a llllllllllllooooooonnnnnnnnggggggg way.
8. Shamelessly Promote Yourself
Because how else do you think I’m going to find out about you. I absolutely love following influencers and I tend to purchase a lot of things that they suggest but I would never know about them if they didn’t promote themselves.
Yes, yes, I know about your fear of getting out there and not wanting to show your face because your not sure of what people will think about you but here’s the thing….who cares?! Your goals don’t care about your feelings.
Your dreams won’t come true if you bury them. So listen when I say, your fear is costing you time and money. If you are anything like me, when it comes to my money, I don’t play. Stop playing around, procrastinating, and making excuses. You’re fear of starting won’t get you there any faster.
Start implementing these steps to and you’ll start seeing results in your following and possibly get some cash along with way. Remember to always nurture your tribe.