Sales Funnels! Sales Funnels! Sales Funnels!
I’m sure you’ve heard it by now but were you like me and thought the only other funnel you knew besides the plastic that is used for cars, is the one with cake afterwards?
Sorry - it’s my weakness.
Neho, let’s talk about what’s all the hype about this “sale funnel” thing.
It’s not as bad as it sounds and it’s actually not that complicated. Think about it like this, it’s putting your income on auto-pilot where you can make money while you sleep.
Thought that would get your attention.
Yep! Make money while you sleep.
Instead of having to hustle for every dollar (disclaimer: I’m all about the hustle, but it’s nothing wrong with your Paypal account dinging every minute while you eat dinner).
The official definition of a sales funnel is the buying process that companies lead customers through when purchasing products.
An automated way to transfer readers to customers.
You just created a series of emails - email course - that solves a problem for your ideal customers.
Within the course, you offer items for purchase that your readers can’t live without.
See? Easy Breezy!
If you have been blogging, I’m sure there’s a ton of information you can structure into a free email course.
Strategically lead your potential customers to why they need a particular product or service.
Things to offer for sale:
These are things you have created that you don't have to physically be present to make a sell.
Levels of Sales Funnel
Sales funnels have multiple levels - hence the name funnel
LEVEL 1: OPT-IN
Draw the attention of potential customers. These are individuals that may have never heard of you.
Think about what your customer really needs assistance with and create something that is very valuable to them that you can give for free.
Be sure to include truly beneficial information to your readers or new visitors.
The more valuable your information, the more likely the individual will purchase your other products or service.
What you're trying to do in this area is create that feeling of catching a surprise sale and getting 80% off your favorite item.
That keeps the customer coming back and now you have a returning customer.
LEVEL 2: SMALL PURCHASE
This is something you may offer such as a $10 ebook or a $5 workbook that is useful for your customers.
LEVEL 3: MEDIUM PURCHASE
After you have a customer that is interested in what you have to say (by the way, I just want to say thank you to my readers for letting me bombard you with information), you can up the ante and offer a membership or particular subscription.
This is why your automated email system has to really do a great job of capturing these customers. Read here about the different options for automated email system.
Popular Options for Automated Email System
LEVEL 4: LARGE PURCHASE
This is when you have built trust with your customers and they are willing to purchase more expensive items, such as a particular program.
Having beneficial information is useful with everything you give as it is building your customer up to each level.
LEVEL 5: EXTRA LARGE PURCHASE
At this level, you can officially consider yourself "in there like swimwear."
Your customers at this level trust you and believe in what you produce and are willing (and sometimes want to) purchase whatever it is your selling.
Not that bad, huh?
It's actually something you can create and get started within one day.
Now I want to hear from you.
DO YOU PLAN ON IMPLEMENTING SALES FUNNELS IN YOUR CURRENT BUSINESS? DO YOU HAVE ADDITIONAL IDEAS FOR SERVICES OR PRODUCTS TO OFFER?
Get at me in the comments!