When people use the word slimy I immediately think of some gross, slick, green substance.
Don’t really know why I think green but everything from my childhood tells me that slime is supposed to be green. Maybe it was the influx of games shows, I digress.
Either way, I never wanted to be covered in it (I’m referring to the game shows when they drop it on you here people) or be associated with it, so when someone thinks of promoting themselves as slimy, I get why you don’t want to do it.
In business, promoting is the same as marketing yourself. Everyone HAS to do aaaannnnnnnddddddd (drumroll please) it doesn’t have to be slimy.
Nope! Not at all! It actually can be pretty cool.
I know, I know you’re probably thinking how can that be cool when all I can think about is what are people thinking about me, am I annoying, doesn’t anyone even care about what I’m selling?
If this sounds like you, I get that, and was once in your shoes which is why I wrote an entire post on how to let go of your fear of being judged. Read it and determine why and how to get over it.
Honestly you have to get over it and move on. It’s just a part of being an entrepreneur. People have opted-in to your courses or giveaways because you have something of value.
Trust that and trudge forward. Okay, now to to the reason you’re reading this. Here’s how you can promote your services or products without feeling slimy:
1. HOST A GIVEAWAY
This one is straight-forward and to the point. You can host a giveaway on social media and giveaway your service, product, course, or whatever it is you are promoting at the time.
I find that a lot easier than offering something monetary, as most people aren’t truly interested in your services as they are in that cash!
You can do this alone or get a tribe to host it together. Instagram typically has tons of giveaway loops.
Caitlin Bacher has a great article on loop giveaways but remember, try not to have too many people in the loop because that just becomes annoying.
2. OPT-IN INCENTIVE
I think this is the best thing since slice bread. Sorry, my grandmother used to say that all the time and it just fits.
It’s an easy way to gain contact information for individuals that are interested in your service. It is a simple give-and-take which is a win-win for both of you.
Once you receive your potential customer’s information, you can include them to your weekly newsletters to sporadically sell your courses, product, or service.
3. FREE VIDEO SERIES
I’m sure you've seen that I offer my video series on the top of each of my pages.
Once again, it’s just as the opt-in incentive, except I get to verbally tell you about the awesomeness of my products or services by sliding it in while I’m adding value to you by giving you information.
4. HOST A WORKSHOP
I think this one is taking the internet by storm because EVERYONE is doing.
People have learned that by hosting a workshop (which is just an extended version of the video series) is converting viewers into followers, and followers into customers. BINGO!
There are so many ways to host a workshop but I have heard more about Google Hangouts. It’s easy, free, and worth it.
5. CLAIM YOUR BUSINESS PAGE ON YELP
Yeah, I know what you’re thinking, this one’s new and you would be right.
Claiming your business page on yelp not only solidifies your business as legit but it’s a great opportunity to get feedback and have your customers promote your excellentness for you.
That’s no better marketing tool than to have someone else rave about your services or products.
6. USE "AS SEEN IN..." ON YOUR WEBSITE
Another great idea used by sooooo many. It’s a slime-feee way of promoting your business.
When people see that you have been featured by others, you automatically receive a stamp of approval for creditability.
7. USE YOUR TWITTER OR FB HEADER IMAGE
I currently use this feature myself to promote my book Girl, Get It Together. It’s the first thing people see when they come to your page.
I use the link that is allowed on all platforms to drive traffic to the areas I would like for them to visit.
8. GUEST POST
I live by this and think it’s a great way to promote your business. When guest posting, of course you know to add value, but also add an incentive in the post.
Some things you can think about adding could be a free ebook, worksheet, or checklist.
9. JOIN FB GROUPS (CLOSED)
I love Facebook groups. Most of the people in them are extremely nice and helpful with the exception of a few.
By joining these groups, it’s a great opportunity for you to make connections and set yourself as an expert in the group. Try to make weekly comments or post to keep engagement.
Allyn Lewis wrote a great post the best Facebook groups for business owners. Also, I use Facebook to get feedback from certain products or images before I release them.
Once again, an excellent slime-free way to promote. Join my tribe to get the free resources and latest content.
10. EMAIL SIGNATURE
This is one that I don’t see often but more people should take advantage of this. Underneath your signature in your email, when you finish your blog post, or social media post, you should link to your newest sell.
For example, on Instagram, after I have written the post, I created a black line and put my current promotion as a CTA.
This way it doesn't interfere with my message but it's also being seen by those that are interested in my product or services.
So those are my ten slime-free ways to promote you product, business, or service.