Marketing, Marketing, Marketing!
It’s the modern day Marsha of the Brady Bunch because everyone loves to talk about it. Marketing is the driving force of our business and how people learn about our awesomeness.
I think that’s why so many people go into overload when they begin to think about marketing. They think: I need more followers, I need more signs, I need more ads, I need more social media, I need more, more, more.
I get it completely, and as an entrepreneur, I understand the feeling that we’re not doing enough. But here’s the kicker, you probably already know your magic sauce, you’re just overlooking it.
WHAT YOU'RE OVERLOOKING
What’s working is what you are overlooking. Like most things in life, we tend to overlook what’s right in front of us and it typically goes hand in hand with our business.
Instead of adding more ads, signs, or social media platforms, add more of what you already know. Yep! That’s right! Use your strengths to catapult your business.
Think about it, what are you awesome at already? For me, I love design and because of that strength, I do a good job (or so I think I do) at Instagram. It’s where I get most of my clients.
The same goes for you. Use what has worked in the past or what you know as your strength to your advantage.
Before you decided to start on this journey, how were you getting your products or services known? Maybe word-of-mouth referrals, emails, pop-up shops, webinars, or Facebook. Whatever it was, stick with that and work to make it even better.
If this is your first time without any leads, use what you already know about yourself as your strength. Are you a good communicator? If so, being a speaker at an upcoming event would be great or even hosting a few workshops.
Now, I for one am all about growth and change so this isn’t to say stop trying new things but what I am telling you to do is focus on what’s right under your nose. YOU!
Make a list of two (2) methods you have found most effective to bringing in sales or new customers/clients.
New to entrepreneurship? Make a list of your strengths and select two (2) methods that will compliment your talent.
Enough of me rambling, I want to hear from you.