If you’re like some people, you feel defeated when you find out someone has started the business you wanted to start. Or you may have found a business that has been started but think you would have made it better if only you could have started it before they did.
If you haven’t identified it yet, you are having “it-already-exist-so-I-can’t-do-it” start-up bias. When you break it down, it’s something that the world knows as fear. Fear can manifest itself in multiple ways in your life and in your business. The key is to recognize it and not let it determine your success in life. To be successful with anything, you will have to do things that make you uncomfortable.
Mark Zuckerberg started Facebook though Friendster and Myspace already existed. He put his own spin to it and did it better, a LOT better.
It’s totally okay for you to start a business that has been started already. In fact, you will have an advantage to starting your business after someone that has used that same idea as you. Yep! Awesome sauce, eh?! Let’s talk.
FIND HOLES IN THE OTHER BUSINESSES
When someone has already started that business of yours and stole your idea (not really but we’ll just say you were the originator), it’s a great opportunity to see what they are doing and how you can do it better. This is called a competitors analysis which is needed for your marketing plan in your business. Research and study the competition and find what they are doing and how you can do it better. Are they emailing clients when you could call or meet with your ideal clients one-on-one? Do they respond to clients within 3-5 business days leaving an opportunity for you to respond within 24-48 hours? Maybe they charge for shipping, giving you the opportunity to offer free shipping.
There are a ton of ways to make sure your business thrive and succeed even though there is competition.
ADD YOUR UNIQUENESS
Your business idea may have already been taken and started but no one can run a business like you. Everyone has their on individuality which makes something unique and special. You’re gift of delivery and style is special just for you. Don’t feel that your business won’t thrive for the simple fact that it’s already started. Think about the number of grocery stores that’s available, gas stations, or even beauty salons. We all choose these based on qualities that we like about them or those that are convenient for us. Find your niche and make it your own.
If you’re a services based business and feel that those big name people have started the same business and offer the same services you would like to offer, remember that we all receive messages differently.
Remember when your parents or someone close to you told you how to do something in your life and you brushed it off or thought “they have no idea what they’re talking about.” Only later to see that you heard it again from a teacher, a friend, or co-worker and it makes sooooo much sense. Yes, that can be you too.
Just because a big name person has said it, doesn’t mean that everyone received the message. It doesn’t matter if it has been delivered 1,000 times, you’re 1,001st time can make a world of a difference.
GAIN MORE TRACTION
As the example I used early about Mark Zuckerberg starting Facebook though Myspace was already available, you can and should do the same thing. Facebook grew so far past Myspace that it is now has one billion people active on the platform. One billion! That's completely unheard of.
Use that same type of framework for your business. Know your target audience and grow your business from there. Know where they hang out and grow your business from there. I recommend starting with 2-3 social media platforms to start your business, instead of trying to be on every platform available. This will make it a lot easier for you to manage and grow. You would much rather be killing it on 2 or 3 platforms instead of a hot mess on 5 different platforms.
One great way to gain more traction is incorporating more videos. So many people are afraid of going Live or being seen on camera but it’s the wave that is rolling at this time and you want to catch it. It can be a bit scary and intimidating at first but practice, practice, practice will make it much easier to implement daily into your business model.
There you have it. There are 3 different ways to start and grow your business that someone else has already started. Remember through the process it’s easy to get discouraged and quick. The hard part is recognizing your greatness and continuing through the path.
Identify your fear when it arises and immediately replace that thought with a positive one and reclaim your motivation. The average person doesn’t recognize their fears, the semi-average person recognizes their fears and still succumbs to it. While the exceptional person identifies their fears, understand that it’s normal, and push it to the side, not allowing it to determine their destiny.
Don’t be average, but the exception.
HAVE YOU EVER LET FEAR CONTROL YOUR DESTINY? HAVE YOU IDENTIFY YOUR FEARS? IF SO, HOW DO YOU MANAGE THEM?