We entrepreneurs know that copywriting is an essential element of online business success (at least we should know). Our websites, social media posts, sales pages, opt-in pages… they all involve copy.
The majority of us are just winging it, though, especially in the beginning stages of our businesses. We throw some words on the page, cross our fingers, and hope for the best. If we’re lucky enough to have great writing skills, we might be OK.
Unfortunately, many of us struggle with writing or don’t know how to write words that converts, and it shows in the jumbled, confusing, or ineffective copy we often see on the web.
If this sounds like you, it’s time to take those copywriting skills up a notch.
Your Copy Has a Job
Copy has a very specific purpose. It’s not just a placeholder on your website, or a catchy blurb on your landing page.
Copywriting is meant to accomplish the following things:
- Draw in your ideal clients and create an emotional connection with them.
- Show, through words, how you can help them solve their burning problems.
- Inspire them to take action, whether it’s to opt-in, buy, read, or something else.
If your copy is achieving these outcomes, then your conversion rates, traffic, purchases, and other metrics will reflect it.
Are you getting the click-throughs, conversions, and sales you want? If not, it might be poor quality copy.
The Key to Writing Successful Copy
The most important thing you can do to improve your copy is to focus on your ideal clients, but the biggest mistake that most entrepreneurs make when writing for business is focusing on themselves.
Successful copy is not about you. It’s about your client. It’s about their dreams, their desires, their struggles, and their challenges.
To understand what’s going on in the minds of your ideal clients, you need to be asking the right questions. Getting to know exactly what your dream clients are thinking is the key to writing copy that actually leads to paying customers.
You can learn how to ask the right questions using this free worksheet.
Here are 3 tips to get your started with copy that draws in the people you’re truly excited to work with and leaves them eager to buy from you.
3 Ways to Write Copy that Attracts Your Ideal Clients
1. Determine who your ideal client actually is. Find a real life person who fits the description and ask them questions about what they need and how you can best serve them. Use my free worksheet that outlines this process in detail.
2. Use your ideal client’s exact words. The best way to connect with someone is to use their language. Now that you’ve spoken with your ideal client, use their words to show that you understand where they’re coming from. As you speak with more and more people who fit into your ideal client category, take note of what they’re saying. Look for common threads, and use their expressions. You’ll be amazed at the results.
3. Share your story, as it relates to your ideal customer. Have you struggled with something similar in the past and overcome it? Do you have shared values? Including the parts of your personal story that are relevant to your ideal client will build trust and create connection.
Writing copy that attracts your ideal clients will skyrocket the success of your business. By focusing on their desires and language, you’re sure to see awesome return on the time you invest in writing for your website, social media, and other projects.
DO YOU HAVE A DIFFICULT TIME WRITING COPY? ARE THERE ANY TIPS WE CAN ADD TO THIS POST? DO YOU PREFER TO HIRE SOMEONE OR DO IT YOURSELF? LET ME KNOW IN THE COMMENTS BELOW.
Christine Blubaugh is a truth-speaker, copywriter, and content marketer for creative solopreneurs. Want to express your badassery through words?